To uplift our community of users with quality, comfortable and ergonomical footwear.
To be the preferred footwear manufacturer and supplier of quality leather footwear for the nation and beyond.
Strive for continuous improvements, produce quality products, provide efficient deliveries and reliable customer services, maintain employee pride and loyalty, nourish new strategic assets.
Accountability, Excellence, Integrity, Inclusiveness, Exploration, Receptive, Progressive, Community
LOVE (Empathy, Friendly, Honest, Respect, Personal freedom & growth)